I thought anyone who called herself "Ms. Stud" was just another woman in man's clothing "getting 'er done" the old fashioned way.
I'm happy to say how wrong I was. And that I have become a raving fan of Kim Klaver and the work she is doing to improve the image of MLM and the success rate of women in the business.
And I hope you, sir, are paying attention, too. Why? Because as of this writing, 82% of new people joining MLM are women. Stop trying to make them ignore their intuition and instincts with the old school marketing tactics.
If you learn some new ways to communicate with women, you just might see your business stabilize and flourish. Might take a little longer though, and I know that's hard to hear.
Here's a snip from one of Kim's 2006 posts I just came across:
New School of Network Marketing by Kim Klaver: "How to talk to a woman": "I have always believed that starting a business of your own is a little like having a baby. While the boys may like the score, anyone in business knows that developing something long-term requires caring for it, nurturing it, and usually for years to come. Plus working with one or two others in the beginning, and sometimes for years, is a process that takes time.
There's much more to building a successful business than signing up or making that initial product purchase.
I believe that's why women are not as quick to say 'yes.' First we not like to be talked to and treated as a 'score' or something to be 'closed.' Second, many of us know that building up a viable long term business with regular customers requires caring and nurturing over several years, the first of which are the most important."
Who in MLM is telling reps these truths? Why are they not taught across the board? Could this be the reason most fail (95%) and why network marketing has such a bad name? Hmmm...
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Tracy
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www.OrganicFoodsMom.com
